Local Grant Statement of Work

While based on the proposal MEPI received from Greenside Development Foundation, the Statement of Work below supersedes that proposal and represents the approved description of the work to be undertaken and measures of performance.

MEPI Award #:     S-NEAMO-15-GR-002Database Number:  SG-2002
Project Title:          Empowering Unemployed Youth and Women through Entrepreneurship
Implementer:        Greenside Development Foundation (GDF)-Morocco
Start Date:            October 1st, 2015End Date:    September 30th, 2016 
Country:               Morocco
  1. Project Description

“Empowering Unemployed Youth and Women through Entrepreneurship” is a 12 months program designed under Greenside Development Foundation (GDF) umbrella to empower Moroccan unemployed youth and women and re-engage them as active members of their community through entrepreneurship. This economic empowerment drives participation in civic society, leading to stronger communities, new jobs, and sense of dignity and activism. To reach this objective, GDF will implement an in-depth training-the-trainers program in entrepreneurship and business management, who in their turn, will provide an in-depth training to 1200 aspiring unemployed youth and women entrepreneurs in Business Planning and Entrepreneurship. Trainers will also serve as mentors to beneficiaries to start their new microenterprises. At the end of the project, participants should be able to showcase their MEPI-supported businesses model during a Youth and Women Entrepreneur Exhibition day.

  1. Project Context

This project is intended to support the following strategic goal:

Goal III:  Prosperous societies built where education, specialized skill training and an environment conducive to business development inspire innovation and create the foundation for long term economic growth and an internationally competitive private sector (This is MEPI standard Goal)

  1. MEPI Objective, Project-Specific Objectives and Performance Indicators

This project will contribute to the MEPI objective listed below.

This project will be accountable for achieving the project-specific objectives listed below.

The project will report against the performance indicators listed below to measure progress towards achieving the project-specific objectives.  Each indicator will include a definition, baseline, target and data source as part of the SOW.

Special Focus:  does this program have a special focus on:

  1. Youth?                                                            X  yes    £ no
  2. Women?                                                           X yes     £ no
  3. Public-private partnerships?                             X  yes    £ no   (should we keep it a Yes?)
MEPI Objective(s) Select from one of the nine MEPI objectives in the ROM frameworkIII.A. Entrepreneurship increases.Indicator: III.A.2  Opportunities increase for individuals to pursue entrepreneurial endeavors (This is MEPI Standard Goal)Definition: Promoting a greater economic and social inclusion while empower 1200 aspiring unemployed youth and women through entrepreneurship and business management education and help them pursue entrepreneurial endeavors. (Are you fine with this definition?)Target: 1200 unemployed Youth and Women (are you fine with this #?)Baseline: 0Data source: Implementer’s report, pre/post Project questionnaire.
Project-Specific Objective(s)
Objective 1:Trainers increase required business planning, entrepreneurship and mentoring skills to train and help aspiring youth and women create their microbusinesses and engage in income generating activity.1.a.   Indicator: III.A.2.a  #/% of educational, skills or continuing education programs that include an entrepreneurship training component (Standard MEPI Indicator)Unit of Measure: # of Trainers = 6Definition: Training the Trainers is an essential part to ensure the success of the project. Trainers should acquire the required teaching skills to train unemployed Youth and Women coming from precarious in the region of Fes, Boulemane and Sefrou in entrepreneurship and business management and serve as their mentors during the creation of their micro businesses.Target: 100%Baseline: 0Data Source: pre/post questionnaires, Implementers reports
Objective 2:Youth and Women living in economic precarious situations gain new entrepreneurship skills and engage in income generating/self-employment activity.2.a. Indicator: III.C.1.a # of MEPI-funded trainees who demonstrate increased entrepreneurship and business management oriented skills. (Standard MEPI Indicator)Definition: 1200 aspiring Youth and Women will be trained to increase their skill in business planning and engage in long-term and sustainable self-employment ventures. Trainers/mentors evaluation will determine participants’ knowledge increase.Target: 1200 youth & WomenBaseline: 0Data Source: Implementer reports and Mentors/Trainers Evaluations.2.b    Indicator:  amount of investment by investors and partners to support newly created microenterprises among target groups –  which did not exist prior to project interventions.         Unit of Measure: $ amount invested in # of businesses created/implementedDefinition: Seed funds to be awarded by investors/private and public partners to support newly created microbusinesses in Fes Bouleman Sefrou region by unemployed and marginalized women and young people for commercial purposes/ income generating = >$30,000Target: 60 Implemented micro-businessesBaseline: 0Data Source: $ amount to be reported in Implementer’s final report through the # of the seeds funds recipients among target audience.What do you think 2.b Indicator? Can you give a $ figure)
  1. Activities

The major activities the project will carry out to reach these objectives are listed below.

Activities, which are public events, are indicated below.  Public events are significant project activities to which the general public and/or MEPI officials are invited.

Project-Specific Objective #1: Trainers increase required business planning, entrepreneurship and mentoring skills to train and help aspiring youth and women create their microbusinesses and engage in income generating activity.
Description of the Activity(Please insert here a brief description of Activities under Objective 1)Public event?Please write a “Yes” whenever you are planning a public eventCompletion datePlease note the dates are “Activity actual completion dates” – Please feel free to change the dates below according to your achievable timeline plan – bearing in mind the 12th month project timeline NotesFor our notes during the SOW draft phase – This part will be removed in final draft** While describing the activities, please think about the detailed costs that will be related to each activity – This will help us update and finalize the budget – every $ should be justifies 
1.1Activity 1.1: Personnel selection /assignment / contracts: Number of staff involved: The personnel involved will be selected among the staff of Greenside Development Foundation based on proven experiences working on similar projects, or through open competition:Titles responsibilities and names:Hire Director Ali Aaouine full-time for a 12 month periodHire Co-Director Bo Ghirardelli at 15% of his time for a 12 month periodHire Project and Mentor Coordinator Leila Akharaz full-time for a 12 month periodHire Project and Mentor Coordinator Kaylee Steck full-time for a 12 month periodHire Training and Mentor Manager Julien Mustapha Krimat at 50% of his time for a 12 month periodHire the Financial Controller Ahmed Rahnou at 5% of his time for a 12 month period, Hire Administrative Assistant Kaoutar Maouti full-time for a 12 month period,Make a public recruitment announcement for the hiring of 6 trainers in this month, who will start their work in NovemberEach trainer will be responsible for training 200 beneficiaries over 6 months and identifying the top 10 young entrepreneurs to receive an interest-free loan to start their business, to launch 60 businesses, plus an extra 15 businesses in Imouzzer for a total of 75 new micro enterprises.6 targeted regions for recruiting local trainers:Imouzzer-KandarSefrouAzrouFesRibat el-KhirEl MenzelAir travel  from San Francisco, CA to Casablanca ,Co-Director’s flight·         Training-of-trainers occurs in the first week of Novembero    Hire training team from Fondation du Jeune Entrepreneur (Rida Lamrini plus assistant) with the following terms:§  5 days full-timeo    Rent a Training Center with lodging and food for: 2 TOTs, 6 Trainers, 2 Project Coordinators, and Director (11 people in total) for 5 daysParticipants’ selection criteria / Procedure/preparation phase???End of November, 2015beginning of October,2015–  Please review the description of responsibilities of each key personnel and provide and accurate well descriptive one–  Also please provide % of work for each staff– Please check names and describe on what basis the existing staff were selected and how the new ones will be selected (i.e., thru interview, proven experience working with GDF in similar experience…)– Please think about the needs of the project in terms of recruiting contractual/consultants/ trainers who will be training the trainers… (e.g.: – Recruit local business men and women to serve as volunteer advisors and mentors to young and women entrepreneurs / Trainers selection criteria…)– How many trainers/consultants for how many skills?– Please provide selection criteria and process area of expertise and how they will help the program-Action to be taken for their selection– Please send me their CVs if you already have an idea of names– Please provide their roles and how # of working hours a/o % of work.————-– Please describe/think about the target audience, selection criteria, age, who are partners (Universities, NGOs,…)– Actions to be taken for their selection  (ways to announce/publicize the program, call for application, enrollment process, selection process…)
1.2Activity 1.2: Marketing & Communication to announce the project/training curriculum/program/logistic preparation and partnershipsDesign and Advertising for the ProjectInvitation Need 200BannersWeb site (bi-lingual in Arabic, English) for design, translation, web developmentFlyersRoll-ups October 30th, 2015– What are the marketing and Communication strategies? (how many banners, roll ups, flyers, advertisements…will you need – please justify)– Local radio/TV interviews/placements??– Who/How would you develop the training curriculum for training the trainers?– Who/How would you develop the training Curriculum for 1,200 students– What are the required logistics?What are the steps that will be taken to build partnerships? ANAPEC/INDH/Other…
1.3Activity 1.3: Launching ceremony/Press conferenceGDF to host a launching/opening/press conference event with the participants, the trainers, the partners, staff and the media to introduce the project and explain the overall objective and expected results and its impact on the future generations of youth and womenOpening ceremony preparations at the Complexe Culturelle d’Imouzzer-Kandar for 200 guestsSend press releases to 2M and Al Aoula for television, local newspapers (Le Monde, etc.) and online media and local Fes radio stations.Also, use social media and the over 1,200 followers we have on Facebook.MediaPress kit for 200 guestsFoodCoffee, tea, pastries for 200 guestsVenue (Space, chairs and tables, set up and clean up)200 guests  (donated by Commune Urbaine)YesOctober 30th, 2015– Please include details about the opening event (including all the logistics/actions required for this events)– Venue?– Tea ?– Duration? Is two hours enough?
1.4Activity 1.4: Trainer-of-Trainers for entrepreneurship facilitators·         Begin contract with 6 trainers recruited in Octobero    Contract terms:§  Length of employment is 6 months§  Full-time·         6 trainers return to their training regions with GDF-Morocco’s Youth Ventures Entrepreneurship Training curriculum and begin recruiting and registering training participantso    Trainers understand and can effectively deliver GDF-Morocco’s Youth Ventures Entrepreneurship Training curriculum to project participantso    Each trainer needs the following equipment to deliver their training:§  5Laptops for digital training components trainers  (Imouzzer-based trainer already has laptop) = $2,500§  5Projector for sharing digital training components with trainees at (Imouzzer-based trainer already has projector)§  5Whiteboard and markers at (Imouzzer-based trainer already has whiteboard)§  6Registration books for 200 participants November 30th, 2015Please add under this activity as much details as you can – always thinking about all the logistics and related costs– Purpose:Topics:Method : participatory/interactive method – describeTraining materials :# of workshopsDates:Venues:Trainer:-After Completion of the sessions, Trainers should be able to :– Trainers knowledge and understanding  as well as ability to train should be tested through a pre and post questionnaire
Project-Specific Objective #2:  Youth and Women living in economic precarious situations gain new entrepreneurship skills and engage in income generating/self-employment activity.
Description of the Activity(Please insert here a brief description of Activities under Objective 1)Public EventCompletion DateNotes
2.1Activity 2.1: Enrollment of aspiring youth and women entrepreneurs in training classes / preparation for workshops·         Each of the 6 trainers uses Weeks 2-4 of November to advertise, recruit, speak at local venues and register 225 participants, 200 of whom will receive training over the next 5 monthso    Each trainer will have flyers and roll-ups and a banner to assist in the marketing of this event§  Trainers are responsible for presenting the program two times per day in their region (Urban and rural communes) at dar chebabs and local associations, cooperatives and businesses. Their goal is to register at least 15 aspiring youth and women each day for three weeks – participants should be between the ages of 18 and 35.§  Each trainer is responsible for forming 10 classes of 20 entrepreneurs that will be trained over the next 5 months.·         Project Coordinators will produce 1200 training kits for the participants with the following:o    Peno    Notebooko    Calculatoro    Training Guide and Business PlanEach of the 6 trainers uses Weeks 2-4 of November to advertise, recruit, speak at local venues and register 225 participants, 200 of whom will receive training over the next 5 monthsEach trainer will have flyers and roll-ups and a banner to assist in the marketing of this eventTrainers are responsible for presenting the program two times per day in their region (Urban and rural communes) at dar chebabs and local associations, cooperatives and businesses. Their goal is to register at least 15 aspiring youth and women each day for three weeks – participants should be between the ages of 18 and 35.Each trainer is responsible for forming 10 classes of 20 entrepreneurs that will be trained over the next 5 months.Project Coordinators will produce 1200 training kits for the participants with the following:PenNotebookCalculatorTraining Guide and Business November 30th, 2015– Please describe enrollment processLogistics-Cities/venues/partners of the trainings– How many workshops– # of total participants– number of participants per workshops– % of female participants– # of skills that will be taught– Etc… Please provide as much details as you can
2.2Activity 2.2: Provide entrepreneurship and business management training to 1,200 youth and women in the Fes-Boulemane and Sefrou provinces.·         Training classes begin in Decembero    December, Week 1§  Training Class #1 (20 students) begins their 5-day trainingo    December, Week 2§  Training Class #1 conducts one-on-one coaching sessions with each youth and woman participant to help them plan the launch of their micro-entreprises§  The most viable youth/woman entrepreneur from each class will be selected by Director, the trainer and an ANAPEC representative (as a neutral third-party specialist) to receive up to $600 in interest-free loans to launch their businesso    December, Week 3§  Training Class #2 (20 students) begins their 5-day trainingo    December, Week 4§  Training Class #2 conducts one-on-one coaching sessions with each youth and woman participant to help them plan the launch of their micro-enterprise§  The most viable youth/woman entrepreneur from each class will be selected by Director, the trainer and an ANAPEC representative (as a neutral third-party specialist) to receive up to $600 in interest-free loans to launch their businesso    By the end of December, 2 entrepreneurs from each of the 6 sites will have been selected for financing for their businesses, for a total of 12 new micro-enterprises in December.January·         [Repeat December for Classes #3 and #4]February·         [Repeat December for Classes #5 and #6]March·         [Repeat December for Classes #7 and #8]April·         [Repeat December for Classes #9 and #10]·         By the end of April, the project will have trained 1200 youth and women and launched 60 new businesses.May through July (Focus on developing the youth and woman-led micro enterprises)·         Mentoring support is provided by the 10 volunteer business mentors in each of the 6 sites·         Individualized business management support in each site is provided by the following people:the 6 trainers once a week in their respective cities April 30th , 2016Please add under this activity as much details as you can – always thinking about all the logistics and related costs– Purpose:Topics:Method : participatory/interactive method – describeTraining materials :# of workshopsDates:Venues:Trainer:-After Completion of the sessions, Trainers should be able to :– Trainers knowledge and understanding  as well as ability to train should be tested through a pre and post questionnaire
2.3Activity 2.3: An independent panel evaluates business plans and selects which ones to provide seed funding to.12 entrepreneurs are selected every month by this council, for five months = 60 businesses financedThe most viable youth/woman entrepreneur from each class will be selected by Director, the trainer and an ANAPEC representative (as a neutral third-party specialist) to receive up to $600 in interest-free loans to launch their business May 30th, 2016PurposeWho are the panelists?How are they going to demonstrate valuable business ideas: Evaluation forms/Interview…?Methods of selection?Who are the investors?Selection procedures?How many business plans will be selected?Other useful detailsVenueDuration
2.4Activity 2.4: Organize an Award Ceremony with national and international media, attended by high-ranking Moroccan officials, local civil society, and U.S. diplomats to promote entrepreneurship and build US-Moroccan collaboration.August = Closing Ceremony and Exposition2days exposition for all of our young entrepreneursPurchase 12 tents (6 entrepreneurs per tent) for the exposition atClosing Ceremony will have 400 guestsCoffee, tea pastries, etc…MediaMarketing and advertisingYesAugust 30th, 2016Purpose:Venue:# of inviteesDetailed logistics:Awards?# of Awardees?Please provide details
2.5Activity 2.5: Creation of microbusinesses /Issue seed funding to passionate youth and women entrepreneurs to purchase equipment and materials for the launch of new micro-enterprises.12 entrepreneurs are selected every month by this council, for five months = 60 businesses financedThe most viable youth/woman entrepreneur from each class will be selected by Director, the trainer and an ANAPEC representative (as a neutral third-party specialist) to receive up to $600 in interest-free loans to launch their business May 30th, 2016– Estimate # of new businesses to be created / mentorship/support process/actions…Details should be provided– Purpose– Business incubation– Mentoring– How are you going to keep track of the creation? (eg. Through official papers, commercial documentation of the creation, or else)
2.6Activity 2.6: Provide on-going mentorship and business management consulting to youth and women entrepreneurs through paid staff and local business volunteers over 6 months.·         Training Manager and Coordinators/Mentor Managers will recruit and support 10 volunteer advisors/mentors in each of the 6 training sites, who will be supported by ANAPEC September 30th, 2016Please detail as much as you can
2.7Activity 2.7: Organize a Youth and Women Entrepreneur Exhibition to showcase the MEPI-supported new businesses, with their respective products and services on display.THIS IS COMBINED WITH THE CLOSING CEREMONY, but starts 6 days prior to the ceremony.August = Closing Ceremony and Exposition2day exposition for all of our young entrepreneursPurchase 12 tents (6 entrepreneurs per tent) for the expositionClosing Ceremony will have 400 guestsCoffee, tea pastries, etc…MediaMarketing and advertising August 30th, 2016– PurposeVenueDurationLogisticsTarget audienceEvent will be organized for how many people– detailed logistics– Expected results– Communication about the event (banners, roll up, invitations, flyers, ….)
Activity 2.8Activity 2.8: Final evaluation and final reportsFinal evaluation of the project. During this month, the project team will evaluate all the information gathered related to the performance of the different participants, the objective achieved and issue all the reports that will enable them to assess and evaluate the implementation of the project. Jossour will provide MEPI with the Final Performance and Final Financial reportsSeptember = Project Evaluation September, 30th, 2016 
  1. Quarterly Reporting Schedule

Per Provision IX of the Grant Agreement, the Grant Recipient shall submit to the Project Officer and the MEPI Regional Office Abu Dhabi Quarterly Performance and Financial Reports, according to the following schedule.  Your first reporting period, is the first full period after the date the award was signed.  MEPI prefers to receive quarterly reports, if possible, in English language.

The grantee is required to seek the Grant Officer’s prior approval on any change of the work plan. Lists of all invited speakers for grant-related events must be submitted in advance to the Project Officer for approval, along with the event agenda.  The lists should indicate whether the invitee is a featured speaker and/or a panel member.  The Project Officer should be notified of any changes to a list or agenda as soon as possible. Any article or publication authored by the grantee and resulting from this grant should be cleared in advance with the Project Officer.

Reporting PeriodQR Submission Date
July 01 – September 30October 31
October 01 – December 31January 31
January 01 – March 31April 30
April 01 – June 30July 31
July 1- September 30October 31
  1. MEPI Substantial Involvement

____ Yes   ____ No

If Yes, Nature of Involvement:

  1. Key Personnel

Key Partnerships (under negotiation):

Ministere d’Artisanat et de l’Economie Sociale et Solidaire

ANAPEC

INDH

Commune Urbaine d’Imouzzer-Kandar