Local Grant Statement of Work 2002

While based on the proposal MEPI received from Greenside Development Foundation, the Statement of Work below supersedes that proposal and represents the approved description of the work to be undertaken and measures of performance.

MEPI Award #:     S-NEAMO-15-GR-002                                   Database Number:  SG-2002
Project Title:          Empowering Unemployed Women and Youth through Entrepreneurship
Implementer:        Greenside Development Foundation (GDF)-Morocco
Start Date:            July 1st, 2015End Date:    July 30th, 2016 
Country:               Morocco
  1. Project Description

“Empowering Unemployed Youth and Women through Entrepreneurship” is a 13 month program designed under the Greenside Development Foundation (GDF) umbrella to empower Moroccan unemployed youth and women and re-engage them as active members of their community through entrepreneurship. This economic empowerment drives participation in civic society, leading to stronger communities, new jobs, and sense of dignity and activism. To reach this objective, GDF will train 6 trainers in entrepreneurship and business management from 6 cities in the region of Fes-Meknes (Fes, Azrou, Sefrou, Imouzzer-Kendar, Ribat-Al-Kheir, and Al Menzel). In turn, the 6 trainers will provide in-depth training and mentorship to unemployed youth and women entrepreneurs in Business Planning and Entrepreneurship. The project will therefore train 1200 youth and women, 200 from each city. 60 aspiring youth and women entrepreneurs (10 from each city) will be selected to receive $600 in interest-free loans to launch their businesses. At the end of the project, the 60 youth and women entrepreneurs will showcase their MEPI-supported businesses model during a “Women and Youth Entrepreneur Exhibition day.”

  1. Project Context

This project is intended to support the following strategic goal:

Goal III:  Prosperous societies built where education, specialized skill training and an environment conducive to business development inspire innovation and create the foundation for long term economic growth and an internationally competitive private sector

  1. MEPI Objective, Project-Specific Objectives and Performance Indicators

This project will contribute to the MEPI objective listed below.

This project will be accountable for achieving the project-specific objectives listed below.

The project will report against the performance indicators listed below to measure progress towards achieving the project-specific objectives.  Each indicator will include a definition, baseline, target and data source as part of the SOW.

Special Focus:  does this program have a special focus on:

  1. Youth?                                                            X  yes    £ no
  2. Women?                                                           X yes     £ no
  3. Public-private partnerships?                             X  yes    £ no
MEPI Objective(s) Select from one of the nine MEPI objectives in the ROM frameworkIII.A. Entrepreneurship increases.Indicator: III.A.1.a #/% of new businesses created among target groupsDefinition:  The number of unemployed youth and women who receive seed funding to launch their business.Target: 60 unemployed Youth and WomenBaseline: 0Data source: pre/post Project questionnaire, Implementer’s evaluations/reports.
Project-Specific Objective(s)
Objective 1:Trainers’ business planning, entrepreneurship and mentoring skills strengthened.1.a. Indicator: # of training sessions held        Unit of Measure: training sessions        Definition: The training will be the foundation of the program. The number of training sessions held (by city) will ensure that the program is on-target to conduct the number of training sessions expected in each of the 6 cities.Target: 60 trainings (disaggregate by city)Baseline: 0Data Source: Observation3.b.   Indicator: # of participants         Unit of Measure: participants        Definition: The training will be the foundation of the program. Accounting for the number of trainees will ensure that the program is on-target to reach the expected number of women and youth         Target: 1200 (disaggregate by city)         Baseline: 0          Data Source: observation; sign-in sheets
Objective 2:Women and Youth living in economic precarious situations gain new entrepreneurship skills and engage in income generating/self-employment activity.2.a. Indicator: III.A.1.b #/% of entities assisted by projects that prepare quality business plansUnit of Measure: Number of beneficiaries, level of increaseDefinition: Unemployed Women and Youth will be trained to increase their skills in business planning and engage in self-employment ventures. Trainers/mentors evaluation will determine participants’ knowledge increase. Disaggregated by women and youth.Target: 1200 Women & Youth will increase their skillsBaseline: 0Data Source: Implementer reports and Mentors/Trainers Evaluations.2.b    Indicator:  # of seed funds awarded         Unit of Measure: awards (provided by Greenside and partners)Definition: Seed funds to be awarded by investors/private and public partners to support newly created microbusinesses in Fes, Azrou, Sefrou, Imouzzer-Kendar, Ribat-Al-Kheir, and Al Menzel (10 businesses in each city) by 60 aspiring women and youth entrepreneurs for commercial and income generating purposes.Target: 60 micro-businesses receive seed fundingBaseline: 0Data Source: written partnerships with investors, micro-enterprise commercial registration, $ amount to be reported in Implementer’s final evaluation/report.
  1. Activities

The major activities the project will carry out to reach these objectives are listed below.

Activities, which are public events, are indicated below.  Public events are significant project activities to which the general public and/or MEPI officials are invited.

Objective #1: Trainers’ business planning, entrepreneurship and mentoring skills strengthened.
Description of the Activity: A preparatory phase during which implementer will start preparing for the project, recruit 6 trainers for the “Training-of-Trainers” (TOT) to be trained in management and business planning, advertise for the project and prepare for the second part of the project of training 1200 youth and women in management and business planning.   Public event?Completion date
1.11.1.1 Key Personal selection/assignment:Selection procedure: The personnel involved will be selected among the staff of Greenside Development Foundation based on proven experiences working on similar projects, or through open competition:– Project Director Ali Aaouine (to oversee the overall program. Work %100)– Admin and Training Assistant Leila Akharaz (To provide administrative and training assistance to project. Work %100)– Training Coordinator – Najwa Rbahi (to help oversee the training content and coordinate trainings with TOT and 6 trainers %100)– Project Coordinator – Julien Mustapha Krimat (to help coordinate logistics for TOT and training and %50)1.1.2 Contractual selection/roles:Individuals and offices listed below will be contracted for the following services:1- Financial Controller Ahmed Rahnou hired for the duration of the project (13 months) on partial cost share.2- Business Management Consultant, Mr. William Ghirardelli, President of Greenside Development Foundation based in Oakland, CA.Mr. Ghirardelli consultancy role description:1) Determining and clarifying strategic and operational problems via consultation2) Identifying problems and seeking solutions3) monitoring project inputs, outputs and results that drive desired outcomes4) Overseeing the development of project reports5) Collecting, analyzing and interpreting data and statistics6) Compiling and presenting information verbally, visually and in writing7) Identifying and assessing the pros and cons of possible strategies8) Outlining objectives9) Developing and advising on agreed solutions10) Help design the project website and follow-up with web provider.3-Training Center for TOT 5 days program: Sign contract with training center “Fondation des Jeunes Entrepreuneurs” to provide full time professional trainers in management and business planning for 5 days TOT training.1.1.3 Training of Trainers recruitment:Implementer makes a public recruitment announcement for the hiring of 6 trainers from Imouzzer-Kandar, Sefrou, Azrou, Fes, Ribat el-Khir, and El Menzel. The trainers will be trained in September, select participants in October and start giving training classes in November.Trainers’ role description: Each trainer will be responsible for advertising for the Youth and Women management and Business planning project selecting and training 200 beneficiaries over the 8 months (5 months of classes and 3 months of mentoring) and identifying the top 10 young entrepreneurs – in their respective cities – to receive an interest-free loan to start their businesses. At the end of the project with the help of the 6 trainers 60 businesses will be launched in the 6 targeted regions (Imouzzer-Kandar, Sefrou, Azrou, Fes, Ribat el-Khir, El Menzel)Advertisement and selection of the Youth and Women program at the cities:  Trainers will distribute flyers and will be responsible for presenting the program two times per day in their region (Urban and rural communes) at dar chebabs and local associations, cooperatives and businesses. Their goal is to register at least 15 aspiring unemployed youth and women each day for three weeks – participants should be between the ages of 18 and 35 and with greater interest in learning business planning and management and creating their own business at the end of the training (Each trainer is responsible for forming 10 classes of 20 entrepreneurs that will be trained over the next 5 months).Topics of the training: Topics of the training of TOTs will be focusing on entrepreneurship skills and how to run an effective training materials and sessions.Training program:Day 1: Training the TOTs how to run materials and sessionsDay 2: Marketing StrategiesDay 3: FinanceDay 4: Business planDay 5: Evaluation and Selection Forms1.1.4. Plan logistics for TOT-5 days program: logistic preparation, training curriculum and program, follow up on partnerships, and website design:1. Plan the logistics for the TOT 5 days training that will take place in October 2015, as follows:– Book the training center– Lodging and meals for: 2 TOTs, 6 Trainers, 2 Project Coordinators, Project Director and consultant (12 people in total) for 5 days.2. Work on training curriculum and guides for the trainers in collaboration with the training center, Fondation des Jeunes Entrepreneurs.3. Build partnerships for the project and work on communication plan for the project. (regular updates about partnerships working progress/status regarding the project to be submitted to MEPI)4. Procure 5 laptops, 5 projectors, 5 whiteboards, 6 smartphones, and supply for the trainers.5. Contract with Videographer for the project. (Contract terms should include that the videographer has to tape the TOT, the trainings in the 6 different cities, the mentoring phase and the exhibit, produce a 20 minutes video about the whole project to show during the closing ceremony and a short video to share on YouTube and social media). (3 quotes from 3 different vendors to be submitted to MEPI – fees include inter-cities and regions transportation as well) .6. Sign partnerships with:– ANAPEC (Agence Nationale de Promotion d’Emploie et de Competence)– with the Chamber of Commerce and Handicraft (Chambre de Commerce et d’Artisanat)– Fondation des Jeunes EntrepreuneursThree (3) Representatives from these offices will be part of the panel who will be selecting the Youth and Women for Seeds-Funds.GDF already have relationships established with these organizations.1.1.5. TOT Training Handouts, marketing & communication to announce the project1. Design promotional material and start advertising for the Project:– Design and print Invitations for 200 people to attend the opening ceremony (Guest list to be submitted to MEPI)– Design and print 2 Banners for the closing and opening ceremony  in addition to 6 banners for the trainers– Design and print 12 Roll-ups, two per trainer– Design and print 20 flyers– Design and print press kits– Design and print certificates– Design and print training kits(Please submit 3 quotes of 3 different print shop vendors)2. Web site (bi-lingual in Arabic, English) creation(Please submit 3 quotes)3. Plan/Negotiate coffee breaks for opening / closing ceremonies4. Create social media for the project: Facebook page, a Facebook closed group for the trainers and students to communicate about the project / Start a twitter account and a YouTube channel to communicate about the project.5. Design the project website to be launched officially during the opening ceremony.6. Plan security for public events (opening and closing ceremony).August 30th, 2015
1.21.2.1 TOT training takes place:1. Fondation Jeunes Entrepreuneurs provides 5 days TOT for the 6 trainers coming from in Fes, Azrou, Sefrou, Imouzzer-Kendar, Ribat-Al-Kheir, and Al Menzel.2. Consultant meets and provides guidance the trainers for the upcoming 8 months of the project.2. Implementer sign contracts with 6 Trainers.Contract terms include:– Length of employment (6 months: 1 month for participants’ selection and 5 months of classes. Each trainer will train 10 classes of 20 students each)– 3 months of mentoring (mentor 10 youth and women entrepreneurs in each city)– Will work 6 hours per day and 5 days per week– Working hours for mentoring depending on entrepreneurs needs– Trainers understand and commit that they can effectively deliver GDF-Morocco’s Youth Ventures Entrepreneurship Training curriculum to project participants– Other terms TBD3. The 6 trainers will return to their training regions with GDF-Morocco’s Youth Ventures Entrepreneurship Training curriculum and begin recruiting and registering training participants. They will be equipped with the following:–  A Laptop for digital training components each (5 laptops provided by MEPI and one provided by GDF)–  A Projector for sharing digital training components with trainees each (5 projectors provided by MEPI and 1 provided by GDF)– A Whiteboards each (5 provided by MEPI and 1 provided by GDF– 6 Smart phones each use for social media communication about the trainings– 6 Registration books for 200 participants each– 200 flyers each– 1 banner and 2 roll-ups each1.2.2 Opening Ceremony preparationGDF will host an opening ceremony event with the participants, the trainers, the partners, staff and the media, academics, entrepreneurs and both representatives of public and private sector. The launching ceremony targets 200 people. It will introduce the MEPI-GDF project and explain the overall objectives and expected results and its impact on the future generations of youth and women.The opening ceremony will take place at the Complex Culturelle d’Imouzzer-Kandar in October after the TOT training (Venue provided by Commune)Preparations will include the following:– Send press releases to 2M and Al Aoula for television, local newspapers (Le Monde, etc.) and online media and local Fes radio stations and all other interested media.– Plan interviews at radio stations about the project– Advertise about the project on Social media (increase number of followers –GDF has to date 1,200 followers).– Invitations and Press kit for 200 guests (guest list to be submitted to MEPI)– Coffee break (Coffee, tea, pastries for 200 guests).– Check on venue (Space, chairs and tables, set up and clean up)–  Venue is donated by Commune Urbaine d’Immouzer-Kendar– Rent Audio/Visual and Presentation Equipment for one day– Prepare Power Point about the project– Hire 2 security guards September 30th, 2015
Project-Specific Objective #2:  Women and Youth living in economic precarious situations gain new entrepreneurship skills and engage in income generating/self-employment activity.
Description of the Activity: During this phase implementer will hold an official opening of the project to announce and start the training of 1200 youth and women in management and business planning, 200 from each city. 60 aspiring youth and women entrepreneurs (10 from each city) will be selected to receive $600 in interest-free loans to launch their businesses. At the end of the project, the 60 youth and women entrepreneurs will showcase their MEPI-supported businesses model during a Women and Youth Entrepreneur Exhibition day.”Public EventCompletion Date
2.12.1.1  Opening Ceremony takes place:GDF organizes an opening ceremony event with the participants, the trainers, the partners, staff and the media, academics, entrepreneurs and both representatives of public and private sector.The launching ceremony targets 200 people. It will introduce the MEPI-GDF project and explain the overall objectives and expected results and its impact on the future generations of youth and women.The opening ceremony takes place at the Complex Culturelle d’Imouzzer-Kandar in October after the TOT training.(Guest list to be Submitted)2.1.2 Enrollment of aspiring youth and women entrepreneurs in training classes and preparation for classes.1. Each of the 6 trainers will advertise, recruit, speak at local venues and register 200 youth and women to receive training over the next 5 months.2. Each trainer will have flyers and roll-ups and a banner to assist in the marketing of this event.3. Trainers are responsible for presenting the program two times per day in their region (Urban and rural communes) at Dar Chebabs and local associations, cooperatives and businesses. Their goal is to register at least 15 aspiring youth and women each day for three weeks – participants should be between the ages of 18 and 35.4. Each trainer is responsible for forming 10 classes of 20 entrepreneurs that will be trained over the next 5 months.5. Project Training and Coordinator will produce 1200 training kits for the participants with the following. The kit includes: a pen, notebook, calculator and a Training guide and a business plan.6. Project Coordinator to report about the selection process and follow-up on pre/post questionnaires with trainers for participants. YesOctober 30th, 2015
2.22.2.1: Provide entrepreneurship and business management training to 1,200 youth and women in Fes, Azrou, Sefrou, Imouzzer-Kendar, Ribat-Al-Kheir, and Al Menzel, as follows:1. Training classes in management and business planning begin in November and end in March. Participants will have 6 hours of class per day for 5 days (Monday thru Friday). Each class will go for two weeks. Topics are as follows:Topics for Week 1:Day 1: Getting Started in Business Start -Up FrameDay 2:  Importance of PlanningDay 3:  FinanceDay 4:  MarketingDay 5:  SWOT AnalysisTopics for Week 2:Day 1:  General Funding SourcesDay 2:  Business Plan workshopsDay 3:  Coaching and Mentoring sessionsDay 4:  Presentations, evaluation and selectionDay 5:   Presentations, evaluation and selectionFollowing is a description of a month of classes (The same process takes place in November, December, January, and March):Week 1: Training Class #1 (20 students) begins their 5-day training in management.Week 2: Training Class #1 conducts one-on-one coaching sessions with each youth and woman participant to help them plan the launch of their micro-enterprisesWeek 3: Training Class #2 (20 students) begins their 5-day trainingWeek 4: Training Class #2 conducts one-on-one coaching sessions with each youth and woman participant to help them plan the launch of their micro-enterpriseBy the end of the month, 2 entrepreneurs from each of the 6 sites will have been selected for financing for their businesses, for a total of 12 new micro-enterprises.At the end of each two weeks class, the most viable youth/woman entrepreneur from each class will be selected by Director, the trainer and an ANAPEC representative (as a neutral third-party specialist) to participate in a competition at the end of the mentoring period (by the end of July) in order to receive up to $600 in interest-free loans to launch their business.ViableNote:– Training and Project coordinators to follow up with the trainers in the 6 cities and report on the training/provide them with more guidance– Trainers have to report on their training and communicate about it/share their experiences in social media/closed Facebook group in coordination with project director– Videographer film parts of the trainings– report on pre/post questionnaires– By the end of April, the project will have trained 1200 youth and women and launched 60 new businesses.– Consultant to follow-up closely the trainings and results/evaluate the results March 30th, 2016
2.32.3.1: mentoring phase:May through July: During this period an individualized business management mentoring program will be provided to develop the youth and woman-led micro enterprises. 10 aspiring youth and women entrepreneurs will be mentored in each city.– Training Manager and Coordinators/Mentor Managers will recruit and support 10 volunteer advisors/mentors in each of the 6 training sites, who will be supported by ANAPEC– 6 trainers will provide an individualized business management mentoring program with the support of 10 volunteer business mentors (who already worked volunteered with GDF of similar projects), in each of the 6 sites.– Trainers will be supported by Project and Training Coordinators. They will also receive guidance from Project Director and Consultant.2.3.2: Entrepreneurs selection to receive seeds funds:1. An independent panel evaluates business plans and selects which ones to provide seed funding to 60 youth and women. (The most viable youth and woman entrepreneur from each class were selected by Director, the trainer and an ANAPEC representative (as a neutral third-party specialist) to compete/receive up to $600 in interest-free loans to launch their business.2. Final amount of Seed funds to be reported to MEPI3. List of Seeds-funds investors / partners to be submitted to MEPI ahead of time. May 30th, 2016
2.42.4 Preparations for the Youth and Women Exhibit and Award/ project closing ceremony (preparation starts in parallel with the mentoring phase):The Exhibit will be a 2 day event as follows:Day 1: 60 youth and women who created their businesses as a result of the project will showcase their micro-led businesses.Day 2: Exhibit continues / Closing ceremony.– The Exhibit targets more than 1000 visitors for the two days.– Exhibit tents/stands rental for the 60 exhibit participants (6 entrepreneurs per tent)– The closing/Award ceremony will bring together 300 invitees from the private and public sector as well as media, academics, NGO leaders, entrepreneurs, and US mission– Arrange transportation for participants exhibits’ material (provide contract)Closing ceremony:– Arrange coffee break for the closing ceremony– Arrange wide media coverage– Marketing and advertising about the exhibit to be organized in advance.– Venue provided by Commune – Complexe Culturelle d’Imouzzer-Kandar– Hire a professional master of ceremonyParticipants:– Arrange transportation for 50 youth and women to participate in the exhibit and 5 trainers (coming from (Fes, Azrou, Sefrou, Ribat-Al-Kheir, and Al Menzel)– Arrange lodging and meals for 60 participants and 6 trainers from the 6 cities (Fes, Azrou, Sefrou, Imouzzer-Kendar, Ribat-Al-Kheir, and Al Menzel) Lodging will be for one overnight in Immouzer and includes a dinner and a breakfast meal.– Arrange 80 delivery meals for the exhibit participants (60 youth and women, 6 trainers, guards and volunteers) during the 2 days exhibit.June 30th, 2016
2.52.5.1:  Youth and Women Exhibit (Second week of July – after Ramadan)Youth and Women Exhibit takes place as well as project closing ceremony with national and international media, attended by high-ranking Moroccan officials, local civil society, and U.S. diplomats to promote entrepreneurship and build US-Moroccan collaboration.2.5.2: Final evaluation and final reportsFinal evaluation of the project. The project team will evaluate all the information gathered related to the performance of the different participants, the objective achieved and issue all the reports that will enable them to assess and evaluate the implementation of the project. GDF will provide MEPI with the Final Performance and Final Financial reports that is due 90 days starting from the end of the project (staring from July 3th, 2016).YesJuly 30th, 2016
  1. Quarterly Reporting Schedule

Per Provision IX of the Grant Agreement, the Grant Recipient shall submit to the Grant Officer Representative (GOR) and the MEPI Regional Office Rabat Quarterly Performance and Financial Reports, according to the following schedule.  Your first reporting period, is the first full period after the date the award was signed.  MEPI prefers to receive quarterly reports, if possible, in English language.

The grantee is required to seek the Grant Officer’s prior approval on any change of the work plan. Lists of all invited speakers for grant-related events must be submitted in advance to the Project Officer for approval, along with the event agenda.  The lists should indicate whether the invitee is a featured speaker and/or a panel member.  The Project Officer should be notified of any changes to a list or agenda as soon as possible. Any article or publication authored by the grantee and resulting from this grant should be cleared in advance with the Project Officer.

Reporting periodReporting period Start dateReporting Period end dateQR Submission Date
1st QuarterJuly 01, 2015September 30, 2015October 30, 2015
2nd QuarterOctober 01, 2015December 31, 2015January 30, 2016
3rd QuarterJanuary 01, 2016March 31, 2016April 30, 2016
4th QuarterApril 01, 2016June 30, 2016July 30, 2016
July ReportJuly 01, 2016July 30, 2016August 30, 2016A special report to be submitted about the Youth and Women Exhibit
Final ReportJuly 01, 2015July 30, 2016October 30, 2016
  1. MEPI Substantial Involvement

____ Yes   ____ No

If Yes, Nature of Involvement:

  1. Key Personnel
  2. Ali Aaouine

Project Director

Email: aaouine.ali@gmail.com

Tel:  +212 -6-6607-1611

  1. Bo Ghirardelli, MPA

Founder | CEO

Greenside Development Foundation

Email: bghirardelli@gmail.com

Tel: + (510) 379-8952